Comparison Test: Inexpensive Family Sedans
 

Introduction
Vehicle Details

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Evaluations
 

 

 

20th Place: Kia Optima

The Optima used to be a strong value leader among family sedans. When looking at its reasonably comfortable and quiet ride, solidly built interior, and very low pricing, it was relatively easy to excuse its lack of power and sloppy handling. But now there are far superior vehicles available at comparable or better prices. An upcoming redesign should make the Optima a much more competitive vehicle in the current market, but right now there are better choices.

 

The Optima has a very soft ride that is generally absorbent and comfortable, but gets floaty at highway speeds. This soft suspension allows for excessive body roll and a generally clumsy feel in fast cornering, and the slow, lifeless steering does not improve the car’s feel. The 2.7-liter V6 offers mediocre performance even in this group that includes many 4-cylinder models, though it is at least reasonably smooth and fairly quiet (except under acceleration). Wind noise is well-suppressed, but rough pavement induces excessive road noise. Fuel economy is mediocre even for a V6, and is quite disappointing considering the car’s unimpressive acceleration.

 

Inside, the Optima’s front seats are comfortable enough, though the cushion is too low, flat, and short, and could be a bit firmer as well. There is no excess headroom either with the sunroof that is standard on high-end models. The rear is adequately comfortable on a fairly large (though flat) cushion, though there is little foot space beneath the front seats. Interior quality remains a strong point, the high-quality trim pieces are assembled very well throughout the car, and the dash looks more upscale than most like-priced competitors. The instruments are well-placed and easy to use, but the gauges could use additional contrast. The rather low roof and small rear door opening complicate entry/exit. Visibility is good, but drivers sit either too close to the pedals or too far from the steering wheel, which a telescoping option could solve if it were to be made available. The trunk is neither roomy nor well-shaped to adequately accommodate bulky items.

 

The Optima did not excel in crash testing. It earned four stars for both the driver and for the front passenger in the NHTSA frontal crash test, and four stars for the driver and four for the rear passenger in the NHTSA side crash test. It was only Acceptable in the IIHS offset crash test, and Poor in the side crash test. Its head restraints were Poor as well.

 

The Optima reviewed here came fully loaded with every available option at $20,218. That includes standard torso-protecting side airbags with a head-protecting extension, a sunroof, and automatic climate control, as well as the optional leather seating, antilock brakes, power seats, and CD changer. Curtain-style head-protecting side airbags, traction and stability control, and heated seats are among the unavailable features, and are increasingly available on the Optima’s competitors.

 

Overall, the Optima no longer stands out in this class even as a value alternative. The Hyundai Sonata, with which it formerly shared its platform and engine, was recently redesigned and vastly improved. It raised the bar for value-priced midsize sedans, and several other superior competitors now sport comparable pricing and/or more available features. There are better choices.

 

 

The Basics:

 

 Vehicle Reviewed:

 2006 Kia Optima

 EX

 2.7-liter V6 (170 hp)

 4-speed automatic

 $20,218

 

  Pros:

-Features for the Money

-Interior Quality

-Ride Comfort

-Refinement

-Ergonomics

 

 Cons:

-Agility

-Acceleration

-Fuel Economy

-Seat Comfort

 

 Overall:

Left behind in a class where standards have recently risen.    

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© 2005, Institute For Consumer Automotive Research